BRANDING

LOGO DESIGN

A successful logo allows consumers to quickly and easily identify a brand. Designing a logo requires time, analyzation, and client collaboration. This creative process involves evaluating a company and the current state of its brand. I then utilize this research to create a new or revised logo for the company. My goal with every client is to create a simple, relevant, and timeless logo that captures the essence of the company and how they want to be perceived in the market.

RISE

RISE is an up and coming business brokerage firm based out of Southern California. In a fragmented market, RISE positions itself to stand out amongst its competition and raise the industry standard with an elite approach to marketing and selling businesses. This simple, bold, and iconic logo amplifies the concept of rising while conveying trust and reliability through color.

WAYWORD JOURNEY

Wayword Journey is a blog featuring book reviews, song explorations, inspirational quotes, and personal stories. The logo and branding style I created were based upon how the owner wanted to be perceived in the market and around the blog’s theme of enjoying the simple things in life, such as a cup of coffee.